MidBritons and the Big Freeze
Read what MidBritons have to say on the recent extreme weather.
The majority of MidBritons found the snow more of an annoyance than fun!
- Those having fun are more likely to be women and under 45’s.
- 35% went to work as normal and 1 in 10 took advantage of having a family day.
- 15% had a snowball fight and 1 in 10 built a snowman.
- Out of our sample of 1174, 21 people suffered an injury and 12 people had a car accident.
- 6% helped out a neighbour.
The country was clearly unprepared for the effects of the severe weather.
- Two thirds of MidBritons blame local councils and authorities.
- The Highway Agency was blamed by 1 in 4.Train/bus companies and the government was blamed by 1 in 3.
- 30% said no-one was to blame, it was a rare occurrence.
Their opinion is mixed on whether the country should invest in better equipment and resources to deal with these extreme weather conditions.
- Although consensus is that MidBritons think the snow should have been handled better.
- However, MidBritons don’t think they should pay extra to make any improvements.
Showing true British spirit, 98% coped with the adverse weather conditions.
Base: BMRB Mail Readers and Non readers 1,178 MidBritons; Survey date: 4th Feb 09
