MidBritain - Insight into the UK's Superconsumers

Latest News

The MidBritain Report - Issue 2

June 27th, 2008

This is the second quarterly issue of The MidBritain Report. It monitors changes in MidBritons opinions towards politics and their confidence levels in the economy, from the previous report. It also includes a new section on Social Conscience, focusing on attitudes towards the environment.

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Launch of The MidBritain Report

April 28th, 2008

Associated Newspapers today launches the first quarterly issue of The MidBritain Report, that will monitor the confidence levels that this crucially influential group of society has in the economy and the government.

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The MidBritain Event Video

April 27th, 2008

Whether you played the games or whether you won them, this short video encapsulates the atmosphere and energy that was present on the night, as well as showcasing some of the highlights.

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The MidBritain Event - Winners!

April 24th, 2008

The MidBritain Event at Sketch on Wednesday 23rd April was a huge success, no more so than for Justin Barns from Carat who walked away with the keys to a brand new Honda Civic 1.4 i-DSI.

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Latest Knowledge

Entertainment

June 16th, 2008

MidBritons are very cultural and regularly visit the cinema or theatre, as well as attend gigs. Here, you can see from the data that they have a strong interest in different types of entertainment.
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Fashion & Beauty

January 3rd, 2008

MidBritons are a style conscious bunch and believe it's important to take care of their appearance. Not only that but they think it's important for other people to be well groomed as well!

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Retail

November 18th, 2007

Read about what MidBritons like to spend on, and how much! This section covers their attitudes towards spend generally and looks at how this changes during festive seasons.

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Environment

October 25th, 2007

Environmental and global issues have become the new buzz words recently and MidBritons are fully informed on this.

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